Malcolm McRobert's Page
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- What is a socially responsible organization?
- It is;
a) a well managed one.
b) an organisation with clear organisational goals.
c) consistent in the values that is applies to its activity.
Social Responsibility is the framework that defines an organisations' impacts on society and the environment. - it supports the cultural, ethical and economic structure of the organisation and promotes the sustainable delivery of organisational & societal goals.
- About me
- My background includes a 17 year career in business development, the majority of which was with GE Capital, followed by 9 years specialising in Corporate Responsibility.
I have been successful in helping organisations recognise the importance of Corporate Responsibility, or increasingly, Social Responsibility and why it is an appropriate area of activity for those interested in maximising productivity, competitiveness and profitability.
I am now engaged in providing the mechanisms and structures required by organisations and institutions to gain strategic control of this area and develop consistent patterns of performance.
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There is a project that I am working on to help the higher and further education sector (Universities and Colleges in Scotland) establish a sector wide approach towards sustainability and social responsibility. I have always thought that there should be much clearer leadership on this agenda coming from this sector. I am currently concentrating on the further education rather than higher education institutions (Colleges not Universities)
The question I am addressing is 'How can Scotland’s Colleges lead the way to a Sustainable Future?'
Colleges are capable of exerting powerful and positive influence over our society’s ‘ability to change’. However, this capability also carries a responsibility.
If the proportion of society directly influenced by Colleges (this is much greater than just those who graduate from these institutions) do not acquire an appropriate understanding of the reality and opportunity of sustainability, the route towards a sustainable future will remain uncertain.
Therefore Colleges must be at the forefront of understanding of social responsibility and sustainability. They must be leading the development and integration of both in learning and teaching and in institutional performance.
Fulfilling the critical role of informing our society will require real institutional change and not just the integration of sustainability concepts within the curriculum.
I'll be setting something up on the forum area of this ite soon so I will keep you informed of any developments. Malcolm.
Thanks for your reply. Any information on world-wide events, intiatives and other ideas to educate people and raise SRO awareness thus making the world a better place to live. I am also intersted in topics such as the environment, the impact global warming on the planet and human/animal rights.
Suzanne