Andrew Pace's Blog (1)

From the perspective of a green building expert, 2008 definitely was the year of green credibility. The ‘wild west’ era of the green building movement came to a halt as manufacturers found it hard to garner sales just because they called their products green. Consumers and professionals alike began to show signs of green fatigue. Using words like green, eco, environmental, etc., in marketing no longer meant a swarm of ‘greenies’ to the stores. Contrarily, consumers started asking follow-up quest… Continue